Nike: "Just Stop the Satan Shoe"
Julio Gonzalez, M.D., J.D.
To be clear, I stopped buying Nike years ago. Their promotion of offensive campaigns encouraging kneeling during The National Anthem, their hiring of Colin Kaepernick to serve as the face of one of its campaigns, their compliance with Kaepernick's demands that the Betsy Ross tennis shoe be pulled honoring one of the nation's great female figures, and their continued association with China while hypocritically claiming to care about human rights injustices have been so offensive that I really don't want anything to do with the company.
But when the record needs to be set straight. . .
On Monday, Nike sued MSCHF, Inc., a company that has undertaken the design, manufacturing, distribution, and sale of exactly 666 pairs of "Satan Shoes." The shoes are modified Nike Air Max 97s. According to the complaint, the shoes were modified to include "60CC INK and 1 DROP HUMAN BLOOD." Nike further claims that the changes were undertaken without its consent or participation. Nike claims that the actions by MSCHF, which it undertook in partnership with Lil San X, have caused damage to its brand (presumably beyond the damage Nike caused itself by engaging in the previously described offensive campaigns).
The case, unique in its distastefulness, appears to be a fairly straightforward one of patent infringement and wickedness on the part of MSCHF and Lil San X, except for the issue of football.
It appears that Nike seems to be quite concerned when someone like MSCHF and Lil San X works to defile its brand, but Nike cared very little when its own efforts corrupted the brand of another. Yes, Nike did not engage in patent infringement against the NFL, but the actions it took in support of NFL players while they promoted kneeling before the flag during the playing of the National Anthem was every much an intrusion on the NFL's brand; just like MSCHF's actions were against Nike. The misplaced political activism on the part of the players cost the NFL millions of viewers and at least $30 million in 2017 alone, an assault from which the NFL has not yet recovered.
The case of Nike v. MSCHF demonstrates a number of things. Patent infringement. Moral apathy. The disregard of, and disdain towards, human life the Left inherently harbors. . .
Oh yes, and one more thing: It's interesting how one reacts when forced to walk in another's shoes.
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Dr. Julio Gonzalez is an orthopaedic surgeon and lawyer living in Venice, Florida. He served in the Florida House of Representatives. He is the author of numerous books including The Federalist Pages, The Case for Free Market Healthcare, and Coronalessons. He is available for appearances and book signings, and can be reached through www.thefederalistpages.com.